PPC LABO / GOOGLE ADS & MEASUREMENT
Google Ads built on measurement you can trust.
Independent consulting across Google Ads, Google Tag Manager and Google Analytics 4 — from campaign structure to the data that feeds optimization.
SERVICES / 01—04
One acquisition system. Four working layers.
01 / ACQUISITION
Google Ads
Campaign strategy, setup, audits and optimization with measurement built into the workflow.
02 / TRACKING
Google Tag Manager
Conversion tracking, dataLayer implementation, enhanced conversions and clean event architecture.
03 / MEASUREMENT
Google Analytics 4
GA4 setup, ecommerce measurement, debugging and reporting foundations you can actually rely on.
04 / COMMERCE
Merchant Center
Feed diagnostics, Shopping infrastructure and the measurement layer around ecommerce acquisition.
THE LAB
Advertising is only as good as the data feeding it.
I treat Google Ads, GTM and GA4 as one acquisition system rather than three separate tools. Clean measurement makes bidding, testing and business decisions better.
WORKFLOW
Measure first. Then improve what matters.
01
Audit
Find the campaign and measurement problems that matter first.
02
Instrument
Fix tracking and make the important actions measurable.
03
Build
Create or restructure the advertising system around the goal.
04
Optimize
Use reliable data to test, learn and improve performance.
START AN EXPERIMENT
Have a Google Ads or tracking problem?
Send me the context. I’ll tell you what I would inspect first and whether I can help.