About PPC LABO

PPC LABO is an independent Google Ads and measurement practice built around a simple idea: paid acquisition works better when the measurement underneath it is reliable.

The core work sits across three connected areas — Google Ads, Google Tag Manager and Google Analytics 4 — with Merchant Center added when ecommerce is part of the stack.

What I focus on

• Google Ads strategy, setup, audits and optimization
• Conversion tracking and GTM implementation
• GA4 measurement architecture and debugging
• Ecommerce and Merchant Center infrastructure
• Finding the technical reasons why campaign data cannot be trusted

I prefer small, understandable systems over unnecessary complexity. The same applies to campaign structures, GTM containers and reporting.

Why “LABO”

Advertising is a loop of hypotheses, measurement and iteration. The name reflects that working process rather than an agency structure.