SERVICE / TRACKING
Google Tag Manager Consulting
Google Tag Manager consulting for conversion tracking, dataLayer architecture, enhanced conversions, ecommerce events, consent and debugging.
GTM is often where a measurement problem becomes visible first. I use it as an implementation layer with a defined event model — not as a container where more tags are added until the numbers look plausible.
Problems I diagnose
- Duplicate purchases or lead conversions
- Missing events and inconsistent parameters
- Broken or incomplete ecommerce dataLayer objects
- Google Ads and GA4 receiving different versions of the same action
- Enhanced conversions that are present but not actually usable
- Consent Mode or cross-domain behaviour breaking attribution
- Containers with overlapping triggers and undocumented legacy tags
What the implementation should leave behind
- A clear map of important business events and destinations
- Predictable triggers and parameters
- A smaller, understandable container where possible
- Validation in GTM Preview / Tag Assistant and the receiving platform
- Proof screenshots or debug evidence for the important conversion paths
- Enough documentation that the setup can be maintained later
The goal is signal quality
The point is not to maximize the number of tracked events. The point is to make the actions used by Google Ads and GA4 technically correct, interpretable and difficult to duplicate by accident.
PROOF / CASE STUDIES
Tracking work should leave evidence.
Relevant cases show the event model, the failure mode, the implementation change and how the signal was verified in GTM, GA4 or Google Ads.
Window repair & glazing · Dnipro, Ukraine
200+ calls from a $500 Google Ads budget for a local window repair service
How a local window repair business in Dnipro generated 200+ inbound calls and around 70 booked technician visits from a $500 Google Ads campaign.
Solar installation · Ukraine
$3K in Google Ads spend generated $70K+ in solar installation orders
A seasonal Google Ads campaign for a solar installation company generated roughly 100 leads at about $30 CPL and more than $70,000 in orders.
Accounting & tax services · Poland
Full-funnel GTM, GA4 and Google Ads tracking for Polskie Centrum Rachunkowości
How PPC LABO turned a one-page landing page into a complete measurement system, tracking every commercially meaningful interaction and sending clean conversion signals into GA4 and Google Ads.
HAVE A REAL ACCOUNT TO LOOK AT?
Bring the problem, not a polished brief.
Send the account, tracking or measurement context. I can start from the evidence, identify what deserves attention first and tell you whether I can help.