CASE STUDIES / GOOGLE ADS

Google Ads case studies

Campaign structure, bidding, Search, Shopping and Performance Max — with the measurement context needed to judge the result properly.

CASE / 001

Window repair & glazing · Dnipro, Ukraine

200+ calls from a $500 Google Ads budget for a local window repair service

How a local window repair business in Dnipro generated 200+ inbound calls and around 70 booked technician visits from a $500 Google Ads campaign.

Google AdsGTMGA4Call conversion tracking

$500Ad spend

200+Inbound calls

~70Booked visits

Seasonal campaignView case →

CASE / 002

Solar installation · Ukraine

$3K in Google Ads spend generated $70K+ in solar installation orders

A seasonal Google Ads campaign for a solar installation company generated roughly 100 leads at about $30 CPL and more than $70,000 in orders.

Google AdsGTMGA4Lead conversion tracking

$3,000Ad spend

~$30Average CPL

$70K+Order value

Seasonal campaignView case →

CASE / 003

Accounting & tax services · Poland

Full-funnel GTM, GA4 and Google Ads tracking for Polskie Centrum Rachunkowości

How PPC LABO turned a one-page landing page into a complete measurement system, tracking every commercially meaningful interaction and sending clean conversion signals into GA4 and Google Ads.

Google Tag ManagerGA4Google Ads Conversion TrackingConversion architectureQA & validation

1Landing pages

4GA4 event groups

7Google Ads conversions

Measurement implementationView case →