CASE STUDIES / SELECTED WORK
Real problems. Measurable changes.
Case studies across Google Ads, measurement and ecommerce. Each one documents the starting problem, what changed, the evidence used to validate it and the business outcome.
Google Ads case studies
Paid acquisition, campaign architecture, bidding and optimization.
Explore →GA4 & measurement case studies
GTM, GA4, dataLayer, conversions and measurement architecture.
Explore →Ecommerce case studies
Shopping, Merchant Center, purchase tracking and ecommerce growth.
Explore →HOW CASES ARE BUILT
The actual account, tracking or commercial constraint — not generic client background.
What was changed in campaigns, measurement, feed structure or optimization logic.
Metrics, validation method and a small number of screenshots only where they prove something.
ALL CASES / 03
Selected work
Window repair & glazing · Dnipro, Ukraine
200+ calls from a $500 Google Ads budget for a local window repair service
How a local window repair business in Dnipro generated 200+ inbound calls and around 70 booked technician visits from a $500 Google Ads campaign.
Solar installation · Ukraine
$3K in Google Ads spend generated $70K+ in solar installation orders
A seasonal Google Ads campaign for a solar installation company generated roughly 100 leads at about $30 CPL and more than $70,000 in orders.
Accounting & tax services · Poland
Full-funnel GTM, GA4 and Google Ads tracking for Polskie Centrum Rachunkowości
How PPC LABO turned a one-page landing page into a complete measurement system, tracking every commercially meaningful interaction and sending clean conversion signals into GA4 and Google Ads.